Reciprocating Partner Bid Guide

Partners on the Expressly network can set up 2 way campaigns to benefit all parties involved. When you accept a bid from a partner merchant, you can reciprocate this by proposing a campaign bid of your own, as long as the partner specifies that they would like to receive them. 

For more information on this please refer to the 'Browse Bids' guide. To change any of the details of your reciprocal campaign please follow these instructions.

Basic Details

This section contains basic information regarding your reciprocal campaign. If you would like to change any of these options, please follow these instructions:

  1. Navigate to the Basic Details section of the Create Reciprocal Campaign page.
  2. Select the field that you would like to change and edit the current data. Remember to explain your offer as clearly as possible to ensure a successful proposal.
  3. Proceed to the next section.

Campaign Details

This section allows you to review and edit overall campaign details. From here you can choose to select a coupon code (please refer to the Coupons guide for more information) or specify landing pages for successful and failed customer migrations. If you would like to change any of the details, please follow these instructions:

  1. Navigate to the Campaign Details section of the Create Reciprocal Campaign page.
  2. Select the field that you would like to change then edit the current data.

Economic Terms

This section contains all of the economic details regarding your reciprocal campaign. Ensure that you take care filling in this section and make your offer attractive to potential partners. If you would like to change any of the terms, please follow these instructions:

  1. Navigate to the Economic Terms section of the Create Reciprocal Campaign page.
  2. Edit the data in the fields using the value picker. Remember to take your time and ensure your terms are attractive and economically viable.

Offer Metadata

If you would like to change any of the options, please follow these instructions

  1. Navigate to the Offer Metadata section of the Create Reciprocal Campaign page.
  2. Select an option from the drop-down menu that appears. This is not limited to one option and you can select as many as you like.

Banners

This section enables you to include advertising banners for partners. To upload a banner to your reciprocal campaign, please follow these instructions:

  1. Navigate to the Banners section of the Create Reciprocal Campaign page.
  2. Click ‘Upload’.
  3. Navigate to your Asset file stored on your local machine and click ‘Open’. It must be either JPG, GIF or PNG format and no bigger than 2MB.
  4. The image will then appear will then be in the input field next to the button ready to be uploaded when the offer is published.

Publishing Reciprocal Offers

To publish your Reciprocal Campaign, please follow these instructions:

  1. Navigate to the bottom of the Create Reciprocal Campaign page.
  2. Click on ‘Publish Reciprocal Bid’.