How can GDPR help you monetise your data better?

How can GDPR help you monetise your data better?

We live in the Age of Disruption, so it never ceases to amaze me when marketers, of all people, have a knee-jerk reaction to any new legislation.

Rule number 1 of marketing: look for an opportunity in every problem.

Yes, preparing for the implementation of the EU’s General Data Protection Regulations (GDPR) is going to cause some pain. But, if you take the trouble to think it through, you’ll see GDPR is actually a fantastic opportunity.

Get prepared for the new EU & Google online advertising laws

Get prepared for the new EU & Google online advertising laws

It’s time to get set for two significant rule changes that will affect online advertising and pop-up notifications on your ecommerce website. Stricter rules on cookies and tracking are being introduced by the European Union, whilst Google now lowers the search rank of mobile sites that use intrusive, full-screen interstitials (pop-up banners) as of 10th January 2017.